FinLife
Real life scenario-based financial experience
Based on the core concept of Cathay as a Service (CaaS), internally we integrated our resources and digital platforms while externally we actively expand our collaborations with different industries to launch innovative products and services, so as to satisfy the financial requirements of our customers in a wide range of real life scenarios.
Cathay Financial Holdings, through its subsidiaries including Cathay Life Insurance, Cathay United Bank, Cathay Century Insurance, Cathay Securities, and Cathay SITE, has launched a lifestyle and rewards integrated app, CUBE Rewards. It caters to over 3.5 million members of the group, allowing them to manage group points—referred to as "Tree Points"—and provides real-time, diverse point redemption services along with occasional surprise offers.
We collaborated with tourism and travel-related businesses such as KKday and AVIS to enable our customers, with their consent, to complete insurance purchases on the same platform when they are buying a tour or renting a car by connecting to or dropping information on our API.
We collaborated with partners such as Taiwan SECOM to reduce the time required for repeated inspections by claim settlement personnel via automated data transmissions, as well as real-time notifications to claims departments after receiving reports of disasters over IoT and inspections by personnel.
Promoting a healthy lifestyle for all and expanding the
influence of sports
Cathay has been introducing international sports resources and developing local sports culture for many years. We promote a healthy lifestyle and exercise for all to help people realize that exercising is easier than they think. Cathay pays attention to both broad promotion and in-depth information to make sure the seed of a healthy lifestyle and exercise will grow in everyone’s life.
Art is life:
revitalizing the energy of life with art
Cathay FHC believes that art exists in everyday life, and this is the reason we are supporting art and cultural activities. Cathay FHC is constantly expanding its brand and services into various aspects of life, and bringing art and cultural activities to every corner in Taiwan, so that everyone can access art and jointly create a high-quality healthy life for a better future.