品牌事業藍圖
品牌事業藍圖

Brand Blueprint

What if We Could
Cathay FHC pursues excellence and continues to grow and transform with its subsidiaries. We adhere to the concept of #What if We Could to explore endless possibilities.
We consistently drive digital transformation, innovative thinking, and internalize the spirit of sustainability.
We implement these philosophies in our corporate business management and strive to become a technology company that provides financial services.
金融科技
FinTech
Cathay FHC broke free from conventional thinking and utilized our core financial competency to create new products and services through digital, data, and technology-oriented approaches. We look at the present from the perspective of the future in order to maintain corporate competitiveness and innovation momentum.
金融生活
FinLife
Through scenario-based financial services, Cathay FHC provides customers with digital platforms and services that are personalized, more flexible, and fulfill their needs. By integrating sports and arts, Cathay FHC aims to help customers showcase their personal attitudes and tastes, thereby turning their ideal high-quality, healthy lives into reality.
跨界人才
Interdisciplinary Talent
The power of technology has unshackled people’s abilities, and cross-border collaborations spark brand new possibilities. Cathay FHC recruits interdisciplinary talent who are willing to think deeply, embrace changes, and evolve rapidly. Our courage to innovate has changed the financial sector and also made the career path of Cathay’s employees even more distinct.
國泰金控立足台灣,深耕布局大中華
Cathay FHC has set down strong roots in Taiwan and our strategic layout covers Greater China, and key Southeast Asia markets in order to provide stronger financial services.
We use innovative technology to strengthen brand awareness and gain a firm footing,and advance toward our vision of becoming a “leading financial institution in the Asia-Pacific region.