●MyRewards APP owns over 2 million members in 2019, an increase of 30% from the previous year.
●MyRewards APP actively worked together with third party service providers in 2019, and provided a complete experience and excellent one-stop services via API, without redirection. Such services include e-commerce, cuisine collective buying, entertainment, gas and parking, and restaurant reservation, providing diverse financial services to meet customers’ needs in daily life scenarios. Users of the selected services on average make 30% more transactions than overall users. Furthermore, users that begin to use gas and parking services on average made nearly three more transactions each month, effectively increasing the total number of transactions.
●MyRewards APP further worked together with Teach For Taiwan (TFT) in 2019, caring for education and teacher training in rural areas of Taiwan.
●As of the end of 2019, approximately 35 million reward points were donated, providing resources to help the underprivileged and allowing digital finance to create greater social value.
MyRewards APP gathers small amounts of reward points on the digital platform based on the concept of crowdfunding, and provides resources to help the underprivileged, allowing digital finance to create greater social value.
●Cathay Robo significantly reduces investor’s misjudgments caused by psychological factors through the use of scientific financial management methods. It also lowers the threshold for initial investors who are unfamiliar with the market or those have no time to study the investment target. Cathay Robo’s "scientific financial management" continuously optimize the algorithm and investment portfolio through the collaboration of experts and data models, so that customers can keep focusing on long-term investment with worry free.
●Cathay Robo further launched the industry's first “strategic investment portfolio” in 2019, offering four new investment assortments for different strategies. Customers can choose a strategy based on their own risk attributes and appetite. Even beginners can easily figure out what is best for them.
●Data shows that 99.52% of users that utilized robo investment services for at least 9 months averaged a positive return, and the average ROI after investing for 1 year reached 4.73%.
Cathay Robo also introduced a new function “Check what others are buying,” which divides investors into eight groups by age and gender, providing beginners with more options when investing.
Cathay Life “Digital and Omni-channel Business Plan”
●Cathay Life led the industry in offering the patented service process “Mobile Insurance,” significantly shortened the time required for underwriting and claims.
●The number of Cathay Life's online insurance members surpassed one million in 2019. Cathay Life ranks number one in the industry in terms of the three major indicators of online insurance enrollment, specifically the number of registered members, insurance policies, and cumulative insurance premiums. Cathay Life has a 50% share of the market with premium revenue growing by over 300%.
●The industry’s first insurance consultant website “My insurance buddy - ProAdvisor” provides guidance to customers who need insurance consulting or need to apply insurance, so that they are able to immediately and freely choose an excellent salesperson.
●The first in the industry, Cathay Life took the initiative by upgrading the functions of chatbot “Alpha”, allowing customers to apply travel insurance through three simple steps.
Cathay Life upgraded the functions of “Alpha.” Customers only need to enter the travel date, destination, and duration to complete travel insurance application.
●Cathay Life worked with ezTravel, the number one platform for independent domestic travel, and completed the first supervision sandbox case in Taiwan, providing a one-stop travel service experience. When people are applying travel insurance products in the future, they only need to complete 4 procedures, in 1 minute, to meet their insurance needs.
●The app was downloaded 850,000 times as of the end of 2019, the most among life insurance companies.The percentage of policyholders who used their policies to apply for a loan online significantly increased from 5% in 2017 to 20% in 2019.
CUB creates an experience economy through omni-channel services
●CUB aims to create an excellent customer experience without any break points, in order to create a new digital finance system. The services are provided via brick-and-mortar branches and digital channels through online to offline integration involving front-end offices, middleware platforms, and back-end offices.
●As of the end of 2019, CUB already has 4.22 million digital user accounts (including MyBank, My MobiBank, and KOKO users), accounting for 45% of all customers, and an increase of more than 17% compared with the previous year.
My MobiBank “Flexible Loan” Service
●CUB's KOKO began offering “Freestyle” personal loans that meet the needs of the younger generation in 2018, featuring “drawdown in tranches” and “interest incurred after drawdown” to tear down the barriers between age and financial service use.
●CUB was also the first in the industry to offer a fully automated, one-stop online loan service “Flexible Loan” on the app My MobiBank in 2019. Application, drawdown, and repayment can be rapidly completed by tapping on the My MobiBank app. Online loan applications can be approved in as fast as 5 minutes, and users do not need to immediately take out the loan once their application is approved. Customers can drawdown or repay their loan at any time, preparing them for family, financial, and medical expenses that may suddenly occur. With this app, customers can access emergency funds to meet any financial needs using their mobile phone.
“Flexible Loan” service on My MobiBank has a fully automated loan process, allowing customers to easily make the best preparations for any sudden expenses.
●KOKO and Cathay Century in 2019 launched the innovative “KOPlay,” which significantly improves the customer experience by allowing customers to complete travel insurance enrollment, inquiry, and receiving notices on their claims through the KOKO app.
●Customers can rapidly purchase travel insurance as late as 2 hours before departure. If customers need to file claims, all they need to do is upload a photo to the app to complete the notification of an incident for claims. Customers can monitor the progress of claims at any time, and do not need to handle it at a service counter or mail an application.
●KOPlay resolves the issue of long enrollment procedures for travel insurance that need to be completed at a service counter, providing customers with a whole new financial service experience.