Public Welfare Strategy 1 | Inclusive Care
Helping Students Pursue their Dreams
“Education is one soul awakening another soul.” Cathay accompanies students in learning how to face frustration and pursue their dreams, supports teachers in creating influence of education venues, and invites customers to take part in promotion.
Video-The Wind that Moves the Trees, explain Cathay’s vision for education.
Talent Training Program for New Residents Develops a Variety of Abilities for the Future
There are currently over 200,000 second generation immigrants in Taiwan. Cathay collaborated with professional education partners in providing courses to develop a variety of abilities of second generation immigrants, training new southbound talent of the future.
Furthermore, 2,100 Cathay volunteers worked together with Eden Social Welfare Foundation, Taichung YMCA, and Kaohsiung YMCA in organizing 3 charity bazaars. The NT$3.6 million of earnings from the bazaar were all donated to care for second generation immigrants and their families.
Cathay's Dream Come True Program Lets Children Take their Abilities with Them
Cathay encourages elementary school teachers in rural areas to set goals for projects to improve children's problem-solving abilities. The program is now in its sixth year, and a total of 1,948 children from 81 schools have participated. Cathay also integrated resources of CUB, Cathay General Hospital, Cathay Women Basketball Team, and Cathay Century Iron Man Team to organize children growth camps. Cathay will build deeper relationships with elementary schools and fulfill its long-term commitment and vision to support rural areas, which will have a positive effect on society.
Deeper Collaborations with Social Enterprises
Cathay assembled supervisors with different backgrounds into a social enterprise mentor team that will help social enterprises grasp concepts of Corporate Sustainable, and also create cooperation opportunities. The team mentored two social enterprises and provided recommendations for finances, operations, and marketing. After mentoring and visiting the social enterprises four times, the team generated 11 plans for collaboration between Cathay FHC and social enterprises, and also invited Cathay Healthcare Management, Cathay Hospitality Management, and Cathay IT Group to take part. This project was recognized by the SMEA with the Buying Power Special Award.
Opportunities for social enterprises to make contact with Cathay employees were designed to let Cathay employees understand the actions of social enterprises, eg: Cathay employees learned about the philosophy of social enterprises through the ShoJio platform and provided catalogs of social enterprises for the Cathay FHCs consideration during Chinese New Year, Cathay; invited social enterprises to participate in various markets and the purchases reached NT$2.7 million for the year.
9 social enterprises, 3 CUB financing project clients included, participated in the social enterprise market organized by CUB.
Loving Yourself Starts from You, Women Empowerment
Cathay FHC and its partners Reebok, EVA Air, and StanShih Foundation organized the event “Loving Yourself Starts from You” for the first time in 2019 to promote female empowerment and help women find their value. Female executives of Cathay FHC strongly supported the event and showed their confidence and power together with nearly 800 women at the event.
Yoga and aerobics, which modern women are the most interested in, are combined with lectures to help participants break free from any constraints and show their confidence. We also hope that participants will use this to find a balance between their career and lives. Satisfaction survey results for the event show that up to 86% of participants agreed that the event allowed women to understand more ways to love themselves; 89.8% of participants agreed that “Cathay strongly supports women empowerment and provides a platform for women to seek different developments and voice their opinion.”
Promotion of Risk Prevention Education
Cathay Century promotes risk prevention education and seeks to make breakthroughs every year under the vision of “comprehensive identification of risks for all ages.” Accident-Free Riders completed a tour of 94 campuses and reached 11,850 people in 2019. Campus risk map, a sub-project of Accident-Free Riders, assisted Asia University in identifying and surveying the risk of roads surrounding its campus, which found 12 locations that are prone to traffic accidents. The project provided a risk map recommendation report, and the university improved the traffic facilities at 3 locations on this basis. The risk map was used to raise the traffic safety awareness of freshmen during orientation, and reached a total of 2,500 freshmen.
Cathay Century collaborated with PwC in calculating the social return on investment (SROI) of the Accident-free Riders Project, quantifying the project’s social impact. The SROI value was determined to be 3.30 (i.e., the project will generate a return of NT$3.30 in social benefits for
every NT$1 invested) and was certified by the UK-based Social Value International in February 2020.
Cathay Century designed “Asia University Road Safety for Dummies,” using an easy-to-understand way to raise awareness of risks on the road.