Cathay Financial Holdings has established its presence in Taiwan on December 31, 2001, with registered capital of NTD$120 Billion. Composed of insurance, securities, banking and other diversified financial institutions, Cathay Financial Holdings has become a full-functioning financial platform. With robust sales forces and committed financial advisors across Taiwan, Cathay is to develop its cross-selling strategy and provide a one-stop shopping convenience for its customers.

Business Strategy

• Integrate every subsidiary's resources and provide financial services in all aspects in order to let customer enjoy 'One Stop Shopping' services.
• Develop integrated financial products tailored towards customer's needs and become customer's best partner in 'personal investment planning'.
• Continue to improve IT system to satisfy customer's demand for timely information. Internally, we will enhance IT system to support the automation of decision making, internal audition, risk management, sales information, and operational management.
• Strengthen employee's professionalism and job satisfaction in order to provide best quality financial services to customers.
• Seek synergies from integrated management and reward customers and shareholders from lowered costs.
• Establish superior brand image and to become the most trustworthy financial company perceived by every customer.

Competitive Advantages

• Cathay Life, a subsidiary of Cathay Financial Holdings, is the flagship insurance company in Taiwan and has the largest sales foreces in Taiwan. Cathay Life has been the largest insurance company in terms of policy in force for years, which is contributed by its versatile experiences in product design and sales team management. Additionally, Cathay Life has established a satellite long-distance educational channel (Classroom, Satellite, Network and CSN) and its transmission coverage covers Taiwan and Southeastern China.
• Cathay United Bank has demonstrated a prominent growth momentum in both corporate & consumer banking business. In terms of credit card in force and transaction volume, Cathay United Bank is one of the leading banks in Taiwan. In addition, its home mortgage business has also grown rapidly with the support of quality of services and prudent management.
• Cathay Century Insurance has delivered impressive results in terms of operational indicators. It has provided toll-free customer service telephone, claim reporting system for 24 hours service, and extensive branch offices around the country. Car claim and indemnity policy have also gained recognition of ISO9001. Cathay Century Insurance has dedicated to improve efficiency by implementing electronic commerce, and won the "Best in E-Commerce Award" consecutively.
• Cathay Securities primary businesses include retail and institutional securities brokerage, financial product structuring, asset securitization, underwriting and proprietary trading. Cathay Securities further strengthens and completes the existing financial services platform of Cathay Financial Holdings and reinforces its commitment to leveraging cross-selling opportunities and providing customers with “one-stop shopping” across a broad range of financial products and services.
• Cathay Securities Investment Trust (CSIT) is committed to delivering superior and consistent fund performance. We rigorously recruit professional managers and analysts with a wealth of experience in operations management and investment research. Upholding the group's core philosophy of “strong roots, steady growth”, CSIT is dedicated to the principles of Business Diligence, Customer First, Reliability and Trustworthiness, and Integrity and Stability, in its ultimate pursuit of offering outstanding services.
• With a comprehensive network of 700 branches and nearly 30 thousand sales forces, Cathay services more than 13 million customers.
• In addition to standing firmly in home market, Cathay has been actively extending its footprints in Asia Pacific. Our strategic focus is to establish a regional platform that enables us to provide integrated financial services to our international clientele and prospective customers. We will work toward to make Cathay Financial Holdings become a leading financial institution in Asia Pacific.