Public Welfare Strategies and Performance
While Cathay FHC forges an even deeper presence in Taiwan, it is also looking towards the future. Besides doing everything in our power to help customers accumulate tangible wealth, we will also fulfill our duty as a corporate citizen in hopes of bringing spiritual wealth to society and enriching the lives of every single person. We bravely shouldered the responsibility of bringing up a generation of good citizens and sowed the seeds of happiness in Taiwan, letting every seed sprout and nurturing it with care so that they will grow strong and tall, bringing a positive effect on society.
Cathay FHC established the four focus areas of its public welfare policy in 2016, which include Inclusive Care, Sporting Activities, Arts and Culture, and Environmental Considerations.
Employees, Important Members in the Promotion of Community Engagement
Employees are important members in the promotion of community engagement. They wear yellow vests when they walk into communities, where they show their enthusiasm and thoughtfulness, and take action to jointly face challenges with partnering communities. Cathay provides one day of volunteer leave each year to encourage employees to serve local communities.
|Hours of Volunteer Participation
Cathay Life has collaborated with Taiwan Blood Services Foundation for 21 consecutive years to stabilize the blood supply for medical services in summer. Cathay volunteers set up blood donation stations in different areas and encouraged communities and customers to donate blood. We set up 476 blood donation stations in 2020 and attracted 43,501 people and volunteers to donate blood. They contributed a total of 64,315 bags of blood.
(Blood donors have donated a total of 427,102 bags of blood over the past 21 years. Based on the theory that every bag of blood can be used to help 3 injured persons/patients, it is estimated that we have helped 1.28 million persons).
Furthermore, Cathay Life collects used goods from employees and customers each year, and has worked with Eden Social Welfare Foundation, Taichung YMCA, and Kaohsiung YMCA to organize 3 charity bazaars, which have reached 1,960 participants. In addition to extending the useful life of these second-hand goods, approximately NT$3.6 million was raised from the charity bazaars and invested in the education and empowerment of second-generation immigrants.
More blood donations and support are needed to respond to the epidemic.
Several senior executives of Cathay have actively supported the environmental protection charity bazaars. The funds raised from the charity bazaars were invested in the education and empowerment of second-generation immigrants.
Cathay United Bank
Cathay United Bank organized remote volunteer activities and donations of used goods during the epidemic so that employees can still make contributions to charity without gathering for events. We donated used clothing and non-perishable foods to charity organizations and food banks and contributed an average of 200 volunteer hours each month.
The Company's clubs also provided volunteers, and we performed matchmaking between clubs and activities that needed volunteers based on their expertise and interests. We invited club members to volunteer their services and connected their interests to charitable activities, thereby giving back to society and maximizing benefits. We have organized 6 club volunteer activities this year including wall painting at Happy Mount by the painting club, participation of the basketball club in the autism basketball camp, participation of the running club as accompanying runners for autistic children, and participation of the indoor game club in anti-fraud board games organized by Cathay FHC.
Vice President Chen-Tung Chang led the basketball club to participate in the autism basketball camp
Cathay Century Insurance
Cathay Century has always supported "loss control education program for all age groups" and launched various safety protection programs in 2012. They include the Accident-Free School Initiative (playground safety for grade 1 to grade 4 schoolchildren) and Accident-Free Riders Initiative (motorcycle safety for college and university students). Due to the frequent occurrences of bicycle accidents in recent years, Cathay targeted the largest cohort of youths aged 10 to 15 and became the first insurance company in Taiwan to initiate the "Accident-Free Bicycles" program in 2020. We introduced AR digital technologies and used the student insurance services provided by Cathay Life to promote bicycle safety on campus. We have provided services in 92 safety promotion programs in 62 schools in Taipei City, Taichung City, Changhua County, Nantou County, and Yunlin County for more than 2,800 schoolchildren and teachers.
Cathay Century's Accident-Free Bicycles campus campaign in Sanxing Elementary School, Taipei City
Cathay Securities organized the "Love the Ocean and Protect the Earth with Cathay Securities and Cathay Futures" beach cleaning event with the aim of using individual small actions taken for environmental protection and protecting the Earth, thus helping employees learn about the importance of environmental protection. A total of 111 employees participated in the event and contributed 666 total volunteer service hours.
In addition, Cathay Securities and Cathay Futures jointly organized the "Christmas presents from Cathay Securities" on the "GIVE543" goods exchange platform. We adopted the concept of freeing yourself from belongings by encouraging employees to donate used goods in their households that are mostly new, and use the matchmaking platform to provide them to elementary school students in remote rural areas and underprivileged children in children's homes. We collected 1,559 items donated by employees for the event, with 16 charity organizations and schools in remote areas benefiting from the donations. The donation drive provided 538 kilograms of goods for recycled use and reduced carbon emissions by 1,108kg. We used real actions to fulfill our corporate social responsibilities and achieve mutual prosperity in society.
President Guan-Cheng Chou of Cathay Securities led nearly 200 employees and their family members to Dingliao Beach in Linkou District, New Taipei City and removed 659 kilograms of beach waste.
Cathay Securities and Cathay Futures jointly organized the goods donation ceremony with the "GIVE543" goods exchange platform.
Domestic travel has gained popularity as people could no longer travel abroad due to the epidemic. Taking a walk in the mountains and forest on weekends has become the best leisure activity for many people. However, the amount of man-made waste has increased as more people ventured into the mountains. Cathay SITE organized the Guanyin Mountain cleaning activity and invited employees to enjoy nature and protect the mountains and forests as they go on hikes.
A total of 53 employees took part in the event. They hiked through the forest footpaths in Guanyin Mountain and removed man-made waste along the boardwalk. They cleared 32.6 kilograms of waste and accumulated 185 volunteer hours.