Public Welfare Strategy 1- Inclusive Care
Taiwan’s social and economic development has not only been dealing with the challenges of global economic turmoil and special political circumstances over the past few years, but also faces a looming emigration crisis. Besides actively engaging in industrial transformation, it is even more important to create greater momentum for innovation through dialogue. Cathay FHC has closely followed society’s needs for a long period of time, and hopes to build a bridge of communication for the “common good” based on the spirit of “Rediscovering Happiness”, thereby creating greater possibilities for different stakeholders.
Second-generation Immigrant Empowerment “Talent Empowerment Courses”
Cathay FHC began providing education to new and second generation immigrants in 2005, in hopes that cultivating the next generation will create new national power, and also completed SROI (Social Return on Investment) measurements for the Excellence and Happiness Project. We became the first insurance company in Taiwan to receive certification from Social Value International (SROI=3.03). A total of 132 new and second generation immigrant empowerment related courses were offered in 2018 and benefited about 16,000 people.
Following the growth of second generation immigrants, we shifted our attention to the youth in high school and above, and utilized the group's core competencies – financial management and insurance expertise, to offer the “Talent Empowerment Courses” under which courses on three major themes are available: Southeast Asia Talent Development, Risk and Financial Management, and Career Leadership Courses. A series of 9 courses were designed to cultivate youth with an international perspective, the ability to prevent risk, and professional skill enhancement. About 300 people participated in the courses, and students’ overall satisfaction with the courses about 93%.
The cash flow course allowed students to quickly understand the importance of financial management to plans of life
Accident-free Riders Enter Campuses to Put an End to Traffic Accidents
Cathay Century's “Accident-Free Riders” is not only related to the SDGs, the proprietary “Virtual Reality Hazard Perception Test” and app version received an invention patent from the Intellectual Property Office, Ministry of Economic Affairs; and introduced the assessment of Social Return On Investment (SROI), identified the social influence of the activity, and effectively corrected the traffic safety concepts of students. This attracted the attention of occupational safety units of technology and textile companies, which actively inquired about the contents of the evaluation and further inquired about the possibility organizing the evaluation at their institutions. At present, a total of 67 events have been held in 41 universities with a total of 8,261 participants. The website has received 920,000 visits and its influence has spread from campuses to the private sector.
“Accident-Free Riders,” safeguarding your traffic safety
Most college students ride scooters, so the event “Confession Cam Trailer” featuring “falling in love”, the theme that college students care most about, was organized. A film was produced for the event to remind young riders the importance of riding their scooters slowly. Also, an interesting webpage titled “poem on the path of love” for checking in was launched on the Accident-Free Workshop website, through which concepts of safe driving are demonstrated.
Accident-Free Riders-Confession Cam Trailer
Showing Great Love with a Few Bonus Points Donated on MyRewards App
MyRewards app and ANDREW Foodbank jointly launched the second bonus point donation project in 2018, inviting customers to donate spare bonus points in exchange for daily supplies (such as: rice, flour, etc.). A total of 20.08 million bonus points were donated and exchanged for 3,523 food boxes, providing around 3,000 families with basic food for an entire month.
The event successfully increased the number of times the bonus point exchange function was used, creating a virtuous cycle for business and society to mutually prosper.
Creating a Social Enterprise Ecosystem for Driving Innovation
Social enterprises have the sensitivity required for resolving social issues. Working together with social enterprises in utilizing the core capabilities of both parties creates a better chance of developing innovative collaboration models. As such, we won First Place in Procurements and two Special Awards in the second Buying Power awards held by the Small and Medium Enterprise Administration (SMEA), Ministry of Economic Affairs.
Cathay Life and City Wanderer co-organized “Career Diary”, a career experience project that provides the youth with internships, self-exploration, and Q&A with journeymen, relieving their anxiety from job seeking. Over the past 2 years, 525 young people have participated in the project, nearly 90% of participants said that they are willing to try out new fields and that the project changed the way they viewed certain professions. It has also helped young people better understand the finance and insurance industry.
CUB utilized its financial expertise to become the first in the industry to offer preferential loans to social enterprises, and cooperated with Taipei City Government to contribute to the development of social enterprises. Up to the end of 2018, CUB had approved the loan applications of 6 social enterprises.
ShoJio, a public welfare platform, attracts online consumers to make informed purchase decisions of products or services. Our procurements from social enterprises totaled around NT$2.2 million in 2018, and we thus received recognition with the First Place in Procurements in Buying Power organized by the SMEA.
We supported Taiwan NPO Self-Regulation Alliance in entering the 2018 Star in Social Innovation Contest to increase Taiwan’s social innovation soft power. Four social enterprises represented Taiwan in international exchanges.
Promoting the Balancing of Education Resources, Encouraging Students to Fulfill their Dreams, and Becoming Strong Pillars of Support for Teachers in Rural Areas
We implemented Dream Come True Program for students and are working with Teach For Taiwan (TFT) in promoting the distribution of education resources to rural areas, inspiring students, teachers, and rural areas, and enhancing Taiwan’s competitiveness.
This is the fifth year of Dream Come True Program, which has provided assistance to 60 elementary schools in rural areas and encouraged 1,491 children to dare to dream, in hopes of resolving the social dilemma of insufficient learning and cultural stimulation for students in rural areas. Themes used at the 16 schools that took part in Dream Come True Program in 2018 include “Technology Education” and “Environmental Protection and Green Energy”, which correspond to the latest global trends; “Sports Events”, featuring the spirit of physical education; “Community Outreach”, which focuses on the needs of their hometown, and the unique theme titled “Special Education”.
After interviews with stakeholders we found that “teachers in rural area” play a key role. Hence, we worked together with TFT to provide rural areas with more complete education resources, and supported 93 teachers in providing innovative teaching methods to 41 schools in Yunlin, Tainan, Pingtung, Hualien, and Nantou, benefiting approximately 2,800 students. We also linked together Dream Come True Program, Elevated Tree Program, financial management and insurance courses, sports safety courses and local volunteers, so that children, teachers and schools under the TFT initiative are able to fulfill even more dreams. TFT also implemented its first talent exchange program with Cathay, and successfully found careers for TFT alumni at various companies under Cathay FHC.